Sure, we could take the time to pour the eye make-up remover onto the Q-tip, but now there are Q-tips that contain the solution within (they function like a glowstick, snap it and watch the magic unfold).
We were taught to use brushes to apply eye shadows but now you can plop the colours on with a sticker.
We used to shampoo our hair when it was dirty...but now you can just spray on a powder?! They've been around for a long time but now they're getting wildly popular. Dry Shampoo. We can barely keep them on the shelves at work.
It's something commonly used in hospitals for patients unable to bathe during their stay (post-op, lack of mobility etc). So...what excuses do mobile, healthy people like us have for not keeping up with regular hygiene?
Saving time.
That's what all of these goods are marketed as - convenient time savers. If you're pressed for time and your hair is looking mighty oily or limp, spray on the dry shampoo and the powder is absorbed instantly into your hair to combat those excess oils. Fluff up your mane and you should have instant volume. I personally prefer the KMS Makeover spray over the Bed Head Dirty Secret - yes, I'm guilty of trying both.
They're great products that not only do they cater to busy people... the lazies are loving it! Therein lies the issue - good looking smelly people. If you ever encounter a female with amazing, voluminous hair but a less than impressive odour...you know her dirty little secret.
